HIGH VALUE BRAND BUILDING FOR
PHOTO- AND VIDEOGRAPHERS
BUILD YOUR BRAND,
DESIGN YOUR BUSINESS
Sustainable Brand & Business building for photographers
– 1:1 Done With You
I help photographers get booked out by helping them craft & market their Magnetic Style. Lense of Distinction, a Brand Building Roadmap is for the photographer seeking to elevate their business by standing out from the crowded online market, honing their creative approach, and confidently establishing premium pricing in 6 months.
Less clients, higher pay, more time for your life.
Is this you...?
Are you tired of competing on price while watching other photographers book dream clients at premium rates? ( I was too)
Lense of Distinction is a personalized 1:1 "Done With You" program specifically designed for photographers who want to:
• Transform their work into a magnetic brand that naturally attracts ideal clients
• Command higher prices without justification or negotiation
• Build efficient systems that create more time for creativity and life
This isn't about posting more content or following fleeting trends.
It's about crafting a distinctive photographic identity that makes you the obvious choice for your perfect clients.
What Makes This Different?
I work directly with you to develop your unique artistic vision into a complete brand ecosystem – from portfolio curation and website optimization to pricing strategy and targeted Meta ads.
We'll implement AI tools to streamline your workflow, giving you back precious hours while establishing you as the premium option in your market.
For Wedding Photographers Who Are Ready To:
• Stop being everyone's photographer and start being the only choice for soulmate clients
• Showcase work that attracts exactly what you want to be hired for
• Book 15-20 high-value clients rather than chasing 100 budget ones
To transform your photography into the business you've always envisioned. Crafting your magnetic style together.
WHAT YOU'LL GET
– A clearly defined offer that sets you apart – in a 1:1 setting
– A compelling brand foundation & messaging that resonates with ideal clients so that they actually book you
– A communication strategy to attract & convert clients
– Tools & systems which help you in your daily workflow
– Website & Project Review
– Marketing strategy (how to generate leads)
– A strength based creative business
So you can work with clients who appreciate you and your services and charge your services with confidence
Transform your business with proven strategies: attract premium clients, build lasting partnerships & elevate your rates,
Book your free consultation call
Welcome to Lense of Distinction
Lense of Distinction is a 3 – 6-month coaching program (depending on your pace & capabilities), intentionally curated for photographers & content creators.
My goal is simple: to help you turn your creative strengths into a sustainable business that aligns with your lifestyle goals.
No fluff, just actionable strategies and proven methods that work in the real world—with me and my small growing community as living proof.
IT’S TIME FOR YOU TO TRUST YOUR INNER VOICE & CHANGE THE SCRIPT
- Your “you-ness” gets lost in the sea of competition
- You doubt your work is “good enough” to attract and serve premium clients
- You’re stuck in a cycle of not charging enough yet keep attracting low-budget clients
- You’re struggling to build a business that aligns with your creative potential
- You’re worried about exploring different niches because you don’t want to dilute your brand
Between navigating imposter syndrome, relentless overwhelm, and countless roadblocks, you wish you could cultivate a business that gives you creative ownership and lifestyle freedom.
Most of all, you want to show up as your authentic self and stop allowing your business (or everyone else) to dictate how you should live your life.
If this sounds like you...
LET’S SET YOU UP TO THRIVE AS A CREATIVE BUSINESS OWNER IN THE MODERN WORLD.
Overcome your roadblocks and pain points to make steady progress towards your creative business goals.
Gain the confidence and clarity to recognise your worth and nurture a high-value creative personal brand.
Find flexibility and freedom in your business to pursue passion projects, tick off your travel bucket list and enjoy more downtime.
With tailored coaching and clear-cut strategies, Lense of Distinction will guide you to
Forget the boring, old-school, cookie-cutter strategies
What’s the difference between my coaching style and all the other programs out there?
And here is Julia, she was already a freelance photographer since 1,5 years and was looking for ways to find systems in her workflows and save time:
I’ll let Eva, who quit her 9-5 job to live a surf life in the tropics, tell you more.
LENSE OF DISTINCTION:
1:1 COACHING PROGRAM
Working with Kirstin has been a game-changer for my photography career. She helped me find more structure in my workflow, become more efficient, and really hone in on my niche and the true value of my work. Kirstin’s guidance was spot-on; she gave me quick, actionable feedback, and was empathetic but always clear on the next steps. Thanks to her, I now have a solid offer and a clear direction. Highly recommend!
eve.of.wonder_captures
october, 2024
REAL RESULTS
03 RELEASE
01 GROUNDING
02 ALIGNMENT
Cultivate & Communicate Your Brand
Find Your Vision & Direction
Refine Your Skills & Offers
- Crafting a high-value, sustainable business that supports your long-term vision
- Building, communicating and promoting your personal brand
- Diversifying your income with multiple offers without diluting your specialty
- Developing efficient systems to streamline your daily workflow
Now that you have a solid foundation, you can grow and evolve with confidence.
- Identifying your natural strengths, based on your current experience and skillset
- Defining your core values, identity pillars, and your “you-ness”
- Unearthing your creative, business, and lifestyle goals
- Pinpointing your ideal clients, business opportunities, and creative possibilities
From creatives just like you
juliahlousek_fotografie
August, 2024
The mentoring with Kirstin was an absolute game-changer for my photography business. Together, we thoroughly examined everything from A to Z - whether it was workflows, client communication, pricing, photo editing, image selection, social media, and so much more. Kirstin was an open book, sharing all her knowledge with me and truly answering every single one of my questions.
Through her vast experience in all areas surrounding photography, as well as self-employment and building a successful business, I was able to learn so much that it will take me a long time to implement and internalize everything. Such an exciting time and such an exciting journey.
Kirstin is super reliable; she provided me with so many documents and prepared them while never losing sight of where I currently stand and what I need right now. After the mentoring, I feel perfectly prepared for everything the future brings (…)
Thank you, Kirstin, for our time together. I'm looking forward to everything that's coming and also to our paths continuing to cross in the future.
(Translated from German)
- Refining your strengths and skills to align with your vision
- Developing your brand identity and unique offers
- Creating a cohesive portfolio that reflects your versatile style, with room to evolve
- Fine-tuning your brand and portfolio to attract and serve your dream clients effortlessly.
From here, you’ll have the strategies and insights to take action.
The mentoring with Kirstin was an absolute game-changer for my photography business. Together, we thoroughly examined everything from A to Z - whether it was workflows, client communication, pricing, photo editing, image selection, social media, and so much more. Kirstin was an open book, sharing all her knowledge with me and truly answering every single one of my questions.
Through her vast experience in all areas surrounding photography, as well as self-employment and building a successful business, I was able to learn so much that it will take me a long time to implement and internalize everything. Such an exciting time and such an exciting journey.
Kirstin is super reliable; she provided me with so many documents and prepared them while never losing sight of where I currently stand and what I need right now. After the mentoring, I feel perfectly prepared for everything the future brings (…)
Thank you, Kirstin, for our time together. I'm looking forward to everything that's coming and also to our paths continuing to cross in the future.
(Translated from German)
holding space for your transformation
WITH EXPERIENCE & EMPATHY
Consistently attract & book dream clients who genuinely value your work
Confidently price your services & offers at a premium
Build a sustainable, profitable business that aligns with your strengths & soul purpose
Balance work, play & rest as you live life on your own terms
A free consultation for you to get a feel for what it'll be like working together. We'll chat about your dreams and visions, and how we can make it all work.
Yay! We'll finalise your deposit and sign the dotted lines to secure your booking. You'll complete a questionnaire that'll help me to get the next steps organised.
From scouting shoot locations to finessing your run sheet, we'll keep in touch throughout your wedding planning. I'm always just an email away!
I'll show up excited and ready to shoot your day - without missing a beat. I will be on all day watching out for every special moment so that you can simply enjoy the day!
Let's relive your big day all over again! I know you can't wait so I'll send you 3-5 teaser photos a couple of days after your wedding.
Grab some wine and get cosy because here's the final unveiling. Hop online to view your slide show and gallery, and I'll send your USB and prints in the mail.
We'll design your album together, encapsulating all your favourite moments. A generational treasure to be shared for the years to come.
View Less Details
SAY HELLO TO PERSONAL & CREATIVE FULFILMENT while becoming the boss your business needs
I promise you that I’ll listen with empathy, guide with experience, and lead with action.
Hosted in a 1:1 setting, I will not just give you a few copy-and-paste strategies or generic advice (that you’ve heard before).
Whether you’re here because you want to charge more, explore a new niche, or find more work-life balance, I will give you concrete frameworks and actionable insights—while keeping you accountable to your goals.
If someone told me six years ago that future Kirstin would be running a successful full-time business that allows her to spend her winters travelling abroad, I’d laugh and say they’re crazy.
Making the giant leap to quit my stable 9-5 job and run my own business was challenging. Filled with uncertainty, overwhelm, and fear, I was suddenly wearing ALL the hats—creative, marketer, salesperson, strategist, and CEO—all while trying to “chase my passion”.
Despite the endless to-do lists and self-doubts, one thing kept me anchored: I wanted to create a sustainable business that gave me creative freedom and flexibility. I did NOT want to work around the clock, sacrificing my creativity and personal life.
So, I threw myself headfirst into one-on-one mentoring sessions, online courses, business books, and podcasts. I was determined to work smarter, not harder.
Your Creative Biz Coach & Multi-Passionate Creative
HI, I’M KIRSTIN
This journey taught me to tap into my unique strengths, refine my skills, and leverage tried-and-tested strategies to build an authentic personal brand that serves my goals.
Fast forward to today, I’m passionate about empowering you with the knowledge and mindset I wish I had from the start.
Together, we’ll skip the hurdles of running a successful creative business so you can focus on what you love most —creating—while building a brand that supports and makes space for the lifestyle you desire AND deserve.
Yours,
Kirstin xx
FREQUENTLY ASKED QUESTIONS
I'm 'm based in Vienna & Vorarlberg (alps), Austria, but I travel all over Europe for work. I also spend my winters travelling abroad.
This coaching program welcomes ALL creatives!
Whether you’re a photographer, videographer, content creator, designer, copywriter, coach or other, this program will help you build a brand to offer high-value services.
No, you don’t! This program suits inexperienced and experienced creatives.
Whether you’re ready to monetise your passion, launch a full-time biz, or want to elevate your brand to attract more premium clients, we’ll fast-track you towards your goals.
Thank you!
I'll be in touch soon
LET’S MAKE YOUR FUTURE SELF PROUD
with a thriving business that serves
your creative and lifestyle goals
Book your call